JACKSONVILLE, Fla. – Wells Fargo announced a donation of $20,000 to be divided between Second Harvest North Florida and three other Florida food banks as part of the company’s brand rollout celebration in downtown Jacksonville on Wednesday morning. The event concluded a nearly three-year conversion of Wachovia Bank branches to Wells Fargo & Co. in the northeast Florida market.
Second Harvest, the American Cancer Society, the Ronald McDonald House and the American Red Cross were each recognized as the city’s preeminent charities at the event – which took place in the lobby of the former Modis Building, soon to be renamed the Wells Fargo Center.
Wells Fargo customers decided which charities would receive funding in conjunction with the end of the conversion. The American Cancer Society received the most votes and a $30,000 donation, followed by Second Harvest, the Ronald McDonald House with $15,000, the American Red Cross with $10,000 and the Children’s Home Society with $5,000.
“To be recognized in this way by Wells Fargo & Company and its customers is extremely gratifying, and it reinforces our belief that work we do each day is critically important to the health and well-being of our community,” said R. Wayne Rieley, president and CEO of Second Harvest North Florida. “We are proud to officially welcome Wells Fargo & Company to our community.”
The visual spotlight of Wednesday’s gathering was when the Wells Fargo stagecoach rolled through Downtown Jacksonville, heralding the arrival of the brand to Northeast Florida. Rieley was a passenger in the coach, along with leaders from the other nonprofit agencies honored. The parade also included the Florida Agricultural and Mechanical University marching band and dozens of Wells Fargo volunteers.